Global Standard
Directed by then Chair of the International Association of Business Communicators (IABC), Adrian Cropley OAM, FRSA, IABC Fellow, SCMP, the principles of the Global Standard of the Communication Profession are based on quantitative and qualitative research with a broad scope of stakeholder groups, including over 6000 IABC members.
Adrian Cropley
This work, the culmination of thousands of hours of volunteer time by senior professionals, paved the way for the Global Communication Certification Council and certification of communication professionals.
In 2011, the International Association of Business Communicators (IABC) launched a significant global initiative to define career paths and related competencies, and establish the Global Standard for the Communication Profession. Directed by then international IABC Chair, Adrian Cropley, ABC, FRSA, the Career Road Map Committee began a three-year journey to complete their task.
Both the Career Road Map and the Global Standard are based on quantitative and qualitative research with a broad scope of stakeholder groups, including over 6000 IABC members. This work, which is the culmination of thousands of hours of volunteer time committed by senior communication professionals, paved the way for the Global Communication Certification Council and certification of communication professionals.
In recognition of that work, and our commitment to the future of the profession, the Centre for Strategic Communication Excellence follows the Global Standard of the Communication Profession. We create and deliver training targeted to reinforce the principles outlined by IABC. To see the full information on the Global Standard, click here.
Career Purpose
Communication professionals represent the voice of an organization as it interacts with customers, clients, employees, partners, shareholders, competitors and the community. The communication professional brings the organization to life with a brand voice that aligns its verbal, visual and digital messages and activities with its mission and vision. By clarifying the brand, communication professionals also help ensure the organisation runs efficiently and effectively.
Communication professionals build a strategic communication plan based on thorough research, they communicate with a variety of audiences in a range of styles, they develop and edit content, and they assess where and how to communicate and how to evaluate the results of their work. They act as the organization’s conscience and strive for its financial, social and environmental sustainability.