Strategic Communication Management 2: Strategic Advisor

Course description:

This one-day course continues to build your value as a strategic advisor as we explore how you influence the business and the people around you. Build your listening, advising and insight abilities with a number of useful tools and templates. The course covers a multidisciplinary approach to communication.

What to expect:

• Step up your strategic approach in a changing stakeholder environment
• Understand and develop your leadership capability
• Build great relationships and get the best out of people
• Step up your consulting skills
• Influence others and build your strategic advisory skills

Who should attend:

Professionals working in strategic communication, corporate communication, internal communication, external communication, corporate affairs or public relations. Those leading teams, projects, or having to influence others within the organisation.

Career Level: Generalist/Specialist, Strategic Advisor, Business Leader

Course outline:

Stepping up your strategic approach in a changing stakeholder environment

• Advising the business using the client relationship model
• A new approach to strategic communication
• State of trust and the context of relationships
• Using audience insight to inform your strategy

Understanding and developing your leadership capability

• Exploring your leadership profile and the profile of others you work with
• How to continue building strong relationships and influencing others

Building great relationships and getting the best out of people

• Emotional intelligence and the emotional competence framework
• Coaching skills, giving and receiving feedback
• Having tricky conversations

Stepping up your consulting skills

• Three levels of listening
• The power of questions
• Taking the brief and understanding how to use this insight to inform your approach

Influencing others and building your strategic advisory skills

• Understanding others, the various viewpoints
• Power of influence using Egos, Logos and Pathos
• Understand why people come to you for advice and how you build your value
• Be seen as the strategic advisor or trusted business partner in your organisation
• Keep people coming back and understand where you can make the biggest impact on driving the business