Career Evaluator Self-Assessment


Created by communication professionals for communication professionals, the career evaluator™ is a free self-assessment that evaluates individual knowledge and experience against the Global Standard of the Profession, best practices and our Competency Model for Strategic Communication Management.

The career evaluator™ will help you to:

  • Identify your strengths and gaps in each area of competence
  • Highlight your priority professional development needs 
  • Hold informed discussions with your manager, mentor or coach
  • Prepare your continuing professional development plan
  • Plan your career path




Create your profile

You will need to create your personal profile to use the career evaluator™, which you can update at any time through the Profile tab. Once you have created your profile you can begin the self-assessment, which takes around 30 minutes to complete.


Complete self-assessment

Try to complete your assessment in one sitting. Select any one of seven areas of competency from the dashboard (use the Home tab to return to the dashboard). To complete the assessment, you will need to complete all seven areas of competency. A blue dot will appear in the top right-hand corner of each area of competency as you complete it. 


Self-assessment criteria

You will be asked to use a set of criteria to indicate your self-assessment of knowledge and skill against each area. The criteria can be found on the first page of each of the seven areas of competency.

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Focus on your priority needs

Upon completion, you will receive an overview of your self-assessment scores, and you will be able to download a full PDF report of your self-assessment mapped against the competencies and descriptors.

You’ve completed the self-assessment — now what?

Discuss your results with your manager, mentor or a trusted colleague. You may also find it helpful to ask your manager or colleagues to complete the assessment and rate you against some or all of the competencies. Coming together and comparing their ratings with your self-ratings can provide valuable insight into your level of competency.

Next, you may wish to develop a personal action plan to help you consolidate your development areas. An action plan template is available below.

Hints and tips on action planning
  • Define your objectives in SMART terms (Specific, Measurable, Achievable, Realistic and Timely). This will help you reach your goals.
  • Identify a journey map that outlines where you want to be with your skills and how you will achieve them.
  • Identify individuals you want to talk with about your action plan and can help you make it happen.
  • Assess potential obstacles and determine how you might be able to overcome these.
  • Think about how you can use your strengths to help you reach your goals.
  • Identify resources that are available to you or those that you will need to obtain in order to achieve your goal.
  • Write action steps to help you reach your goal and assign a completion date to each one.
  • Set a date to evaluate your progress towards your goal.