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The story of when Sia met Adrian began in February 2008, when Sia was speaking at a conference, which Adrian was chairing. They were introduced during the event and just clicked. Over the next few years, they'd run into each other at events run by the International Association of Business Communicators and then started catching up, just a few times a year, for coffee or lunch. During that hour or so they spent together, they'd have the best conversations, and would share ideas and discuss all sorts of topics.

When Sia resigned from her in-house role as director of communication at the Australian Taxation Office in 2014, she called Adrian to let him know. His immediate response was, “we have to work together”. And so, just like that, they did. Their connection was there, and it always will be.